Commercialism in the Media

I found a link to the above YouTube clip on Steve Molks blog. Along with the humous means in which members of 'The Chasers War on Everything' have gone about this segment of their program, there is great depth in the connection of what is being portrayed and the content of this courses theory. It is the ability of the media to hide (not very well..) their advertising. It is amazing really - how greatly influential commercialism has become that we are viewing it on a constant basis, and some times we don't even realise.
After watching this, I did some researching in regard to 'The Hamster Wheel'. I was amazed at the amount of coverage the 'Chasers' have done on the way the media portrays a variety of elements. It was included of such things as:
-Muslims in the Media
-Science in the Media
-Celebrities in the Media
-Weather in the Media

All of it provided me with a change in the way I viewed the issue, a form of media agenda setting.

The clip that I was most intrigued at was the 'Muslims in the Media'. This clip addressed the wearing of the Burqa in comparing it to the wearing of a balaclava (in hiding your identity). The young boy who is centre of WIN News's investigation proves to be completely uneducated of the reasons behind the wearing of the Burqa, and ultimately comes off very negatively in the investigation.
This clip was also surprisingly interesting when it was made apparent that less then 1% actually wear the Burqa in Australia. Amazing really, when the Burqa had been of such top priority in the media for months.

I like the Hamster Wheel. It shows media in a new way, a way that promotes a different side.
I love media!

31.05.2012